My Role: Creative Director / Designer
Studio: The New Division
United Forces by The New Division is a new collaboration for increased focus on sustainable development. For this we created an identity, as well as posters and invitations for this inaugural United Forces event on May 16, 2018 in Stockholm.
We also created a poster for each Global Goal as well as two posters to show off the transformation of making the Sustainable Development Goals (Global Goals) understandable for everyone.
Credits:
Excecutive Creative Director: Jakob Trollbäck
Designer: Nanna Göransson
Producer: Therese Aziz
Year: 2018
My Role: Creative Director / Designer
Studio: Trollbäck + Company / The New Division
As the Creative Director – with Jakob Trollbäck as the Excecutive Creative Director – I worked intensively on the development and execution of the visual communication system for the Global Goals, as well as the 169 targets connected to the Goals.
The challenge was to create a language which is universally understandable as well as universally adaptable.
After creating The Global Goals identity and developing the 17 main goals, we studied all the 169 targets in-depth in order to capture the essence of each target in a powerful visual symbol and a short, understandable headline. Using the bright colors and bold typography from the respective parent Goals, we created families easily associated with the main Goal. The symbols express the determination and optimism at the core of the Goals. Lastly we initiated a unique collaboration with organizations around the world to fact-check the work and to secure a universal understanding of the language.
This work is a substantial contribution to enhance global partnerships for the Goals, it is available at https://www.globalgoals.org/resources. We have created a common language which visually tells the story of the Global Goals and how we can work together to reach them.
The posters, pins and target finders are available here for purchase.
Credits:
Excecutive Creative Director: Jakob Trollbäck
Designer: Nanna Göransson, Koda Ko
Producer: Hannah Boman, Therese Aziz, Suzie Cimato
Year: 2015 – 2018
My Role: Creative Director / Designer
Studio: The New Division
The definitive guide to all the 169 targets, displayed in a useful and exciting color wheel. You can order the target finder here.
Credits:
Excecutive Creative Director: Jakob Trollbäck
Designer: Nanna Göransson
Producer: Therese Aziz
Year: 2018
My Role: Creative Director / Designer
Studio: The New Division
For the inaugural Goalkeepers event which took place in New York City on September 20, 2017 – we worked on creating a brand for this conference hosted by the Bill and Melinda Gates Foundation. The event was streamed live online for viewers worldwide and coincided with the UN General Assembly in New York, offering an opportunity for attendees and observers to focus on positive progress toward achieving the Goals. We named the event “Goalkeepers” with the intent to create a community for action on The Global Goals.
The identity needed to be simple and memorable with a nod to The Global Goals as well as to the B&M Gates Foundation. Besides the identity we created several posters, signage, banners, stage background and booklets for this event.
Credits:
Excecutive Creative Director: Jakob Trollbäck
Producer: Hannah Boman
Year: 2017
My Role: Creative Director / Designer
Studio: The New Division
This logo was designed for the radio station OneOceanFM which was launched during the Oceans conference. OneOceanFM is a beach-focused radio station, promoting goal 14 of The Global Goals, which the logo should be referencing.
Credits:
Excecutive Creative Director: Jakob Trollbäck
Producer: Hannah Boman
Year: 2017
My Role: Creative Director / Designer
Studio: The New Division
We worked on creating a brand for the inaugural Global Festival of Ideas event, which took place at the World Conference Center in Bonn, 1–3 March 2017.
The Global Festival of Ideas is the first in a series of annual forums, hosted by the UN SDG Action Campaign and supported by the Federal Government of Germany. The Festival brings together leading thinkers, policy-makers and civil society, together with gaming experts and policy simulators, to deliver the world’s first playable policy conference. Participants get involved in interactive and immersive sessions that tackle the tough choices and trade-offs in this ambitious global agenda.
For the logo we’ve created a bold modular system, which gave us the opportunity to play with the arrangement of the boxes as well as the colors and was extendable to the entire conference package to address the interactive component of the conference. We created an entire package including poster, flags, registration booth, stage backdrop and agenda booklet, etc.
Credits:
Excecutive Creative Director: Jakob Trollbäck
Producer: Hannah Boman
Year: 2017
Client: mice.market
I worked on creating an identity for this small business start up mice.market.
mice.market is the first internet platform providing full transparency on availability of meeting space and accommodation around the world. The customers can book event space based on real-time availability of top hotel chains in the best event cities.
mice.market is a smart and innovative concept, which I wanted to express in the voice of the identity through bold type and the color concept. The circular icon represents the central hub, which mice.market becomes.
Year: 2016
Studio: Trollbäck + Company
I worked as a freelance designer under Elliott Chaffer alongside a talented design team from Trollbäck+Company on the pitch for the relaunch of The Weather Channel. It was a challenge of design and information architecture, which we endend up winning. These are just a few frames from the big rebrand, including some frames from the initial pitch.
Year: 2013
Client: Kantorei St. Georg
I was asked to design a poster for a concert series of the Coronation Mass. The Coronation Mass (Krönungsmesse), is one of the most popular masses of W. A. Mozart. It became the preferred music for royal and imperial coronations as well as services of thanksgiving.
For the design I chose to take a minimalistic, bold and modern approach to represent this initial use for this mass.
Year: 2015
My Role: Creative Director / Designer
Company: Trollbäck+Company
The Judiska Teatern was an ambitious experimental stage in Stockholm from 1993 – 2013, funded by the Family Robert Weil Foundation.
All the productions were on the cutting edge of worldwide performance, many of them included very elaborate stagings, with moving platforms built into the stage floor etc. Judiska Teatern was also on the forefront of design and marketing with radically new thinking in promotion created by Anders Wester.
The theatre is now closed and we were asked to document and archive the 30 productions by the theatre in a new website.
We wanted to tell the exciting story of the theatre. The site should be a journey and experience in itself and cover all the productions and explain their cultural and social relevance.
Credits:
Excecutive Creative Director: Jakob Trollbäck
Producer: Betsy Jones
2014
My Role: Creative Director / Designer
Company: Trollbäck+Company
Coca-Cola invited artists and designers from around the world to create a celebratory poster imaging the next 100 years of the Coca-Cola bottle experience. Taking inspiration from vintage advertisements and bottle imagery from the Coca-Cola Archives, each creative was asked to design an A1 poster using only Coke Red, black, and white.
Two of my designs were selected and published in the book!
Year: 2014
My Role: Art Director
Studio: Trollbäck+Company
The concept behind this rebrand stems from a bold modular logo system based on an iconic letter ‘A’, that becomes the foundation of the channels branding.
The design has a highly distinct and contemporary feel that gives the brand a confident and sophisticated visual identity.
Credits:
Creative Director: Joe Wright
3D Animators: Peter Alfano, Justin Zurrow, Brian McGee, Julia Simeon
2D/3D Animators: Tyler Bowers, Sean McClintock
Producer: Erica Hirshfeld
Year: 2011
CONFERENCE IDENTITY & OPENING TITLES
My Role: Art Director, Designer, Director, Animator
Studio: Trollbäck+Company
We were asked to design a conference package – including opening titles – for the PromaxBDA 2011 in New York. The conference theme was ‘FAST.FORWARD’.
The world of media is powered by ideas. Messages only matter when they contain strong ideas, and they only spread when we find a smart way to distribute them. As the speed and spread increase exponentially, the viral nature of communication becomes obvious. It’s a rich sphere, and we are exploring and studying the way the ideas and memes spread. We used light as an energetic metaphor for ideas, time and space. We observe how ideas can quickly grow and replicate themselves; and how the viral nature of communication affects us all. Light is ethereal, it is bright and luminated - just like ideas. The light has an energetic, vivid and contemporary feel. It is suggestive and full of opportunities, which perfectly complements the experience of the PromaxBDA conference.
Additionally, we created the title ‘FST.FRWRD.’ by removing the vowels from ‘FAST.FORWARD.’ This brands the conference theme and gives it a contemporary, cool feel. It also ties it into the speed of communication and reflects our culture and how we live in a time of twitter and other microblogging and social networking services.
Credits:
Creative Director: Jakob Trollbäck
Animator, Compositor & Light Dancer: Tyler Bowers
Producer: Whitney Green
Year: 2011
My Role: Art Director
Studio: Trollbäck + Company
We created a thrilling, adrenaline-driven movie trailer for the release of Nike's SQ Machspeed Black driver. A creative opportunity for which we used ominous dark imagery and suspense to communicate the force and speed of the product.
Credits:
Creative Director: Joe Wright
Designer/Animator: Peter Alfano
3D Animator: Justin Zurrow
2D Animator: Tyler Bowers
Producer: Erica Hirshfeld
Sound: Sacred Noise
Year: 2010
My Role: Art Director, Designer
Studio: Trollbäck + Company
The Canadian children’s channel, Teletoon, is a brand with unexpected characteristics. It is funny, surprising, playful — and just like kids — a little bit irreverent. We helped Teletoon refresh their brand with the “BOX OF FUN” logo that morphs and changes in unexpected ways to best reflect the network’s programming and fun personality.
Credits:
2D/3D Animators: Mike Schaeffer, Justin Zurrow, Brian McGee
Producer: Erica Hirshfeld
Year: 2011
My Role: Art Director, Designer
Studio: Trollbäck + Company
For Time Warner Cable with developed several concepts for TV Spots that incorporated the new TWC Brand Refresh identity. We were asked to establish a refreshed look and feel based on the new brand identity.
Credits:
2D/3D Animator: Seon Crawford
Producer: Erica Hirshfeld
Year: 2011
My Role: Designer, Animator
Studio: Trollbäck + Company
For this AICP Award Show logo loop we set up a virtual white imaginary space. Through a constant camera push logos are revealed as the pieces, which are virtually projected into the room, line up. Each logo, as a complete logo, is only viewable from one point of view in the room.
Credits:
Creative Directors. Jakob Trollbäck, Joe Wright
3D Technical Advisor: Peter Alfano
Producer: Whitney Green
Sound: Sacred Noise
Year: 2009
My Role: Designer
Studio: Trollbäck + Company
The logo for Portable Light is inspired by the sun’s energy, radiating light and sewing stitch patterns used in the local/global fabrication of Portable Light solar textile kits.
«The Portable Light Project enables people in the developing world to create and own solar textiles, providing clean energy and light to improve education, health care and sustainable economic development, while strengthening the local craft traditions of diverse cultures and global regions.» — «In an innovative flat-to-form design process, Portable Light solar textiles are designed to unfold from a compact charging footprint to a three-dimensional textile lantern.» (portablelight.org)
Credits:
Creative Director: Jakob Trollbäck
Producer: Whitney Green
Photo: portablelight.org
Year: 2009
My Role: Concept. Design. Directing. Animation
In Collaboration with Stina Smith-Carlberg
Studio: Trollbäck + Company
Pop!Tech is an annually held conference in Camden, Maine. It is a meeting of great people and minds, who have an ongoing dialogue about science, technology and future ideas. For the 2008 years titles, we used flowing ink, ferrofluid, smoke as well as other organic materials to visualize the theme of that years conference “Scarcity & Abundance”.
Credits:
Creative Director: Jakob Trollbäck
Producer: Whitney Green
DOP: Learan Kahanov
Sound: Sacred Noise
Producer: Whitney Green
Year: 2008
My Role: Design. Animation
In Collaboration with Tolga Yildiz
Studio: Trollbäck+Company
This visual experiment is set to “Moonlight in Glory” by David Byrne and Brian Eno. The graphics become the source of the sound as supposed to being a reaction to it. This movie was created for TED 2007 where Jakob Trollbäck was presenting it.
Credits:
Creative Director: Jakob Trollbäck
Executive Producer: Aimee Przybylski
Year: 2007
My Role: Senior Designer (Concept. Design. Animation)
Studio: Trollbäck+Company
We created twelve animated questions to set the mood for the Pop!Tech 2006 conferences’ theme of «Dangerous Ideas.» To engage and provoke the audience, we created 12 interstitials that ask «Dangerous Questions.» Constructed as 10-second animations using black-and-white images and boldly controversial copy, the interstitials were shown throughout the three-day conference, initiating dialogue on difficult topics.
For the conference’s opening sequence we formed a long line of dangerous words that highlight not only issues and conflicts, but also solutions and hope. The words are strung together with matching letters and animated with graphic magenta elements to add punch. Michael Montes of Sacred Noise created music that is dark and dangerous, but ultimately inspirational. Getty Images sponsored the project, providing images from their vast library.
Credits:
Creative Director: Jakob Trollbäck
Senior Designer: Garry Waller
Copywriter: Jakob Trollbäck, Christina Rüegg
Producer: Jenn Dewey
Sound: Sacred Noise
Year: 2006
My Role: Design. Animation
Studio: Trollbäck+Company
This is a piece from my early days, which I did while working – alongside the talented design team at Trollbäck – on the CourtTV Rebrand. I do still like the simplicity of this.
Year: 2005
