My Role: Creative Director / Designer
Studio: Trollbäck + Company / The New Division

As the Creative Director – with Jakob Trollbäck as the Excecutive Creative Director – I worked intensively on the development and execution of the visual communication system for the Global Goals, as well as the 169 targets connected to the Goals.

The challenge was to create a language which is universally understandable as well as universally adaptable.

After creating The Global Goals identity and developing the 17 main goals, we studied all the 169 targets in-depth in order to capture the essence of each target in a powerful visual symbol and a short, understandable headline. Using the bright colors and bold typography from the respective parent Goals, we created families easily associated with the main Goal. The symbols express the determination and optimism at the core of the Goals. Lastly we initiated a unique collaboration with organizations around the world to fact-check the work and to secure a universal understanding of the language.

This work is a substantial contribution to enhance global partnerships for the Goals, it is available at https://www.globalgoals.org/resources. We have created a common language which visually tells the story of the Global Goals and how we can work together to reach them.

The posters, pins and target finders are available here for purchase.

Credits:
Excecutive Creative Director: Jakob Trollbäck
Designer: Nanna Göransson, Koda Ko
Producer: Hannah Boman, Therese Aziz, Suzie Cimato

Year: 2015 – 2018