My Role: Senior Designer (Concept. Design. Animation)
Studio: Trollbäck+Company

We created twelve animated questions to set the mood for the Pop!Tech 2006 conferences’ theme of «Dangerous Ideas.» To engage and provoke the audience, we created 12 interstitials that ask «Dangerous Questions.» Constructed as 10-second animations using black-and-white images and boldly controversial copy, the interstitials were shown throughout the three-day conference, initiating dialogue on difficult topics.


For the conference’s opening sequence we formed a long line of dangerous words that highlight not only issues and conflicts, but also solutions and hope. The words are strung together with matching letters and animated with graphic magenta elements to add punch. Michael Montes of Sacred Noise created music that is dark and dangerous, but ultimately inspirational. Getty Images sponsored the project, providing images from their vast library.

Credits:
Creative Director: Jakob Trollbäck
Senior Designer: Garry Waller
Copywriter: Jakob Trollbäck, Christina Rüegg
Producer: Jenn Dewey
Sound: Sacred Noise

Year: 2006