My Role: Art Director
Studio: Trollbäck+Company

The concept behind this rebrand stems from a bold modular logo system based on an iconic letter ‘A’, that becomes the foundation of the channels branding.

The design has a highly distinct and contemporary feel that gives the brand a confident and sophisticated visual identity.

Credits:
Creative Director: Joe Wright
3D Animators: Peter Alfano, Justin Zurrow, Brian McGee, Julia Simeon
2D/3D Animators: Tyler Bowers, Sean McClintock
Producer: Erica Hirshfeld

Year: 2011