CONFERENCE IDENTITY & OPENING TITLES

My Role: Art Director, Designer, Director, Animator
Studio: Trollbäck+Company

We were asked to design a conference package – including opening titles – for the PromaxBDA 2011 in New York. The conference theme was ‘FAST.FORWARD’.

The world of media is powered by ideas. Messages only matter when they contain strong ideas, and they only spread when we find a smart way to distribute them. As the speed and spread increase exponentially, the viral nature of communication becomes obvious. It’s a rich sphere, and we are exploring and studying the way the ideas and memes spread. We used light as an energetic metaphor for ideas, time and space. We observe how ideas can quickly grow and replicate themselves; and how the viral nature of communication affects us all. Light is ethereal, it is bright and luminated - just like ideas. The light has an energetic, vivid and contemporary feel. It is suggestive and full of opportunities, which perfectly complements the experience of the PromaxBDA conference.

Additionally, we created the title ‘FST.FRWRD.’ by removing the vowels from ‘FAST.FORWARD.’ This brands the conference theme and gives it a contemporary, cool feel. It also ties it into the speed of communication and reflects our culture and how we live in a time of twitter and other microblogging and social networking services.

Credits:
Creative Director: Jakob Trollbäck
Animator, Compositor & Light Dancer: Tyler Bowers
Producer: Whitney Green

Year: 2011